SHEWEE is a British company that creates Female Urinary Devices (FUDs), which allow women to urinate while standing, with no need to remove clothes. The original Shewee was invented in 1999 by Samantha Fountain while she was at university. Her idea won Sam the 1999 James Dyson Product Design Award. The first Shewee was made publicly available in 2003. Since then, Shewee has become fully established in the outdoor market, supplying over 85% of outdoor stores in the UK and distributed in over 15 countries. Shewee is also NATO approved and supplied to US Army women.