| On Running | Running Shoes & Apparel

Since its launch in 2010, On has become a global force in performance footwear, celebrated for its fusion of groundbreaking technology and a deep-rooted mission: to ignite the human spirit through movement. Born in Zürich and shaped in the Swiss Alps, On was created by former elite athlete Olivier Bernhard alongside Caspar Coppetti and David Allemann.

As a three-time world duathlon champion and multiple Ironman winner, Olivier Bernhard was passionate about empowering runners of all levels with what they truly need - running shoes that offer both high performance and a unique feel underfoot. The “running on clouds” experience the On founders aspired to achieve led to the brand name of On. The 'O' of the On logo resembles a traditional light switch, giving a nod to keeping runners 'switched on' for the journey ahead.

What sets On apart is its signature CloudTec cushioning system - a concept inspired by a simple garden hose. The idea was to create hollow pods or ‘clouds’ that compress individually underfoot upon landing, then firm up for a responsive take-off. The result was a running sensation that's both soft and explosive, ideal for everything from city streets to mountain trails. Just one month following the launch of On, their CloudTec-loaded prototype received the ISPO Brandnew Award - a prestigious accomplishment in the sportswear industry recognising emerging brands for their innovation. 

But the innovation doesn’t stop there. At the core of many key On running shoes including the lightweight On Cloudsurfer daily trainer and plush On Cloudmonster is the On Speedboard, a flexible yet responsive plate that transforms downward force into forward momentum. On’s Helion superfoam – present in the agile On Cloudflow and stable On Cloudstratus - has been praised for its balance of rigidity and flex, giving runners an incredibly stable and energetic ride. Helion superfoam is lightweight for speedwork, yet durable for long distance efforts. It creates a cloud-soft feel on footstrike, then propels you into your next stride with snappy energy return.

In 2024, On earned hype in the performance running community once again by unveiling an elite racing shoe – the On Cloudboom Strike LS - with a spray-on upper utilising pioneering LightSpray technology. Spearheaded by human innovation and achieved by advanced robotics, a thin, spiderweb-like filament was heat-fused together on a last (shoe mould) onto a performance midsole. 

The result is a premium running shoe that gives elite athletes a personalised fit in an ultra-lightweight, laceless and seamless ride. This revolutionary concept showcases On’s relentless ambition to reimagine the very foundations of running footwear and its delivery, with a focus on futuristic design. Worn by Kenyan long distance runner Hellen Obiri in the Boston Marathon during her podium-topping performance, On prove sustainability and performance can go hand in hand. The LightSpray technology dramatically reduces carbon emissions, preserves more water and reduces more waste compared to conventional running shoe uppers.

There is an On running shoe for every level of athlete and foot type. Explore On neutral running shoes and On stability running shoes for chasing podiums, dashing to the summit or gliding over the pavement at parkrun. On trail running shoes are trusted by mountain athletes, ultramarathoners and new trail runners for traction, agility and protection on unpredictable terrain. 

If plush comfort is your goal, max cushioned On road running shoes like the On Cloudmonster deliver soft landings to ward off fatigue. They're your go-to running companions for marathons, daily training or recovery runs. For speed-driven runners, On super shoes – including the On Cloudboom Strike - feature carbon-plated designs crafted to push the pace and help you strive towards shaving off precious seconds.

From elite marathoners to casual joggers and beginner runners, On’s philosophy remains constant: created by athletes, for athletes. Every On running shoe is developed with input from real-world runners, ensuring a balance of performance, innovation and comfort.

On recognises that movement should be a force for good — not only for the human body and mind but for the planet. The brand is deeply committed to sustainability, working toward a circular product lifecycle through the use of recycled materials, climate-conscious manufacturing and reduced waste.

On is actively shaping a more responsible future for sportswear and we’d love for you to be a part of it. Discover our diverse range of On men’s running shoes, On women’s running shoes and On running clothing from Wildfire Sports & Trek to flow into a smooth, cloud-soft stride.