| On Running | Running Shoes & Apparel

On is a premium running shoe and apparel company based in Zurich, Switzerland. In business since 2010, the first On shoe was created through collaboration by a Swiss engineer and a three times World Duathlon Champion and multiple Ironman Winner. Since then, On shoes have won multiple awards and helped numerous athletes achieve new personal bests at World Championship events. On's shoes empower each runner to run how they are meant to run, with no predefined rolling line and a whole legion of elements at the sole that actively reacts to your individual running motion. Their shoes focus on cushioned landings and firm take-offs.