| Maurten | Sports Fuel

Maurten is a Swedish sports nutrition brand known for their revolutionary hydrogel technology and energy gels that have transformed how endurance athletes fuel their bodies in running, cycling and triathlon. In 2015 co-founder Mårten Fryknäs set out to solve a widespread problem for athletes and a personal challenge to his own performance - gastrointestinal distress during long or high-intensity activity.

For endurance runners and cyclists, it's a familiar struggle - when your body diverts blood flow away from digestion to power muscle movement, concentrated carbohydrates from traditional sports drinks or energy gels often cause nausea, cramps or bloating. Fryknäs sought a cleaner, more effective way to deliver carbs for fast-acting energy.

What is special about Maurten energy gels? Fryknäs and fellow co-founder Olof Sköld developed a science-driven solution that changed everything: encapsulating carbohydrates in a hydrogel. This unique innovation allows athletes to take in high amounts of carbs without straining the stomach, making Maurten one of the most significant advancements in sports nutrition in recent years.

Instead of overwhelming the stomach, the hydrogel encapsulates carbohydrates and shields them as they pass through the digestive system. Once the hydrogel reaches the small intestine, it breaks down and releases the carbohydrates where they can be efficiently absorbed and transported to the muscles. This means athletes benefit from a faster, more reliable supply of energy exactly where it is needed, without the digestive discomfort that has long plagued conventional race fuelling strategies. By solving this problem, Maurten created a sports fuel that is both easy to ingest and highly effective for sustained endurance performance.

Maurten's hydrogel has its origins in two key, natural ingredients - alginate and pectin. Alginate is a naturally occurring compound derived from the cell walls of brown algae, and pectin is a dietary fibre sourced from fruits and vegetables such as lemons, apples, tomatoes and carrots. Maurten's hydrogels encapsulate a precise blend of fructose and glucose, which together provide a high carbohydrate content to combat glycogen depletion in training and competing athletes.  

Maurten’s carbohydrate gels for running are now a cornerstone of marathon nutrition and triathlon fuelling, trusted by elite athletes worldwide. Kenyan long-distance runner Eliud Kipchoge fuelled his body with Maurten sports gels and drink mixes during his world-record and historic sub-two-hour marathon performance, known as the INEOS 1:59 Challenge in 2019.

For endurance athletes - whether competing professionally or training passionately - a convenient, fast-acting carbohydrate source is not a luxury but a necessity. Carbohydrates remain the body’s most efficient energy source during prolonged effort, and Maurten ensures athletes can take in the high amounts they require without compromising their comfort or performance. Maurten energy gels have a thick, jelly-like consistency and neutral flavour for easy ingestion on-the-go. 

While Maurten Energy Gels including Gel 100 and Gel 100 Caf 100 (a caffeine energy gel) are the brand’s flagship innovation, the company has expanded its range to support athletes with different fuelling needs. Maurten Drink Mix sachets shaken in water turn into carbohydrate-rich sports drinks, providing both hydration and energy during long runs, cycling sessions or triathlons. For those who prefer a chewable option, Maurten Solid Energy Bars deliver a reliable supply of carbohydrates in a compact and portable form. Across all products, Maurten stays true to its clean sports nutrition philosophy: free from preservatives, artificial flavours and colours, offering you pure and performance-oriented energy without unnecessary additives. 

The combination of simplicity, scientific innovation and proven results sets Maurten apart from the pack. Their vegan and minimal ingredient energy gels, drink mixes and energy bars are all designed to be easy to consume, highly effective and gentle on the stomach. This balance of convenience and performance has made Maurten a trusted choice for world-class competitors and recreational athletes alike. More than just another sports nutrition brand, Maurten represents the future of endurance fuel - engineered to help athletes go further, faster, stronger and longer.