Privacy Policy

This privacy policy sets out how we use and protect any information that you provide to us when using this website or interacting with us. We are committed to ensuring the protection of your privacy. If we ask you to provide certain information by which you can be identified when using this website, this will only be used in accordance with this privacy statement.

Please note that this policy may be changed from time-to-time by updating this page. You can review this page to ensure that you are happy with any changes.

What does the Privacy Policy apply to?

The privacy policy applies to all activities of Wildfire Sports & Trek including, but not limited to, our website, newsletter, services and management of any complaints.

What information do we collect?

We may collect the following information:

  • Name and company details where applicable
  • Contact information, including email address and phone number
  • Demographic information such as address, postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

We collect information to identify your order, improve delivery of products, and from time to time to personalise your shopping experience with us or to provide you special offers. We will take reasonable steps to ensure the information collected is accurate and up to date.

How do we use cookies?

Wildfire Sports & Trek uses cookies to allow you to login to your account, maintain a shopping cart and to purchase items in your shopping cart. Cookies sent to your computer from Wildfire Sports & Trek last while you’re browsing our website and for up to 30 days where we use remarketing campaigns based on your browsing history. We do not store persistent cookies on your computer.

A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is subsequently added and helps analyse web traffic or lets your browser know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website, tailor the pages and customise marketing information to match customer needs. We also use this information for statistical analysis. Cookies do not give us access to your computer or any information about you, other than the data you choose to share with us.

Google: We use Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the Google opt-out page.

Storage and disclosure of information

Wildfire Sports & Trek is dedicated to keeping your details private. Wildfire Sports & Trek is compliant with the National Privacy Principles contained in the Privacy Act 1988 (Cth).

Any information we collect in relation to you is kept strictly secured. We do not pass on/sell/swap any of your personal details or sensitive information with anyone. We only use this information to identify your orders and to personalise your shopping experience with us; that's all. Wildfire Sports & Trek does not store your personal credit card details but does use a secure third party financial intermediary to manage credit card payments (Eway).

Whenever you use our website, or any other website, the computer on which the web pages are stored (the web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address of your computer is called its "IP address," and is sent automatically each time you access any Internet site. From a computer's IP address, it is possible to determine the general geographic location of that computer, but otherwise it is anonymous.

We do not keep a record of the IP addresses from which users access our site except where you have specifically provided us with information about yourself, in which case we also record your IP address for security purposes. An example of this would be when proceeding to a checkout to finalise an order you may wish to make. After completing the form provided, your IP address will be stored along with a transaction number that identifies your order.

Security of Information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access, misuse, loss or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

When purchasing from Wildfire Sports & Trek your financial details are passed through a secure server using the latest 128-bit SSL (Secure Sockets Layer) encryption technology. 128-bit SSL encryption is the current industry standard. If you have any questions regarding our security policy, please contact Wildfire Sports & Trek via email

Links to other websites

Our website may contain links to other websites of interest. We do not have any control over these other websites. Other sites are not governed by this privacy statement, you should exercise caution and view the privacy statement applicable to that website.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you wish to unsubscribe from any newsletter or other correspondence (not related specifically to order/s you have placed), please use the Unsubscribe link in the email or alternatively send us an email and ask us to remove you from the list.

If wish to access your information which we have stored or believe that any information we are holding on you is incorrect or incomplete please contact us as soon as possible. We will promptly correct any information found to be incorrect or allow you access in accordance with Australian Privacy Principle 12. You may also request that we delete all data we hold about you, any data we are unable to delete will be anonymised.

Further details & Extension of Privacy Policy

Please access the following link to view further information on the Australian Privacy Principles which we will adhere to in accordance with our Privacy Policy:


Last modified: 14/12/22 (Google Opt-Out link updated, references to Hotjar removed as we no longer partner with them)