Born and developed in 2012, after failing to find natural sports nutrition products, by New Zealand based brother and sister Simon and Marewa Kraak. Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist (Otago University), former NZ representative rower and elite road cyclist. The PURE Sports Nutrition brand stands for high quality, natural products that work after testing, refining and perfecting. Every ingredient is carefully selected for quality and performance that is why all PURE products such as PURE Sports drink, PURE recovery and PURE electrolyte capsules are made with no added colours or preservatives. The Passion for healthy sports nutrition is what drives PURE Sports Nutrition to constantly improve and continues to bring out great products that will make a difference to your performance and life.