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PURE was developed in 2012 when New Zealand siblings Simon and Marewa Kraak couldn't find natural sports nutrition products for their cycling and rowing. The PURE Sports Nutrition brand stands for high quality, natural products that work after testing, refining and perfecting. Every ingredient is carefully selected for quality and performance. That is why all PURE products, such as the PURE Sports drink, PURE recovery and PURE electrolyte capsules, are made with no added colours or preservatives.
Date Posted: 2 March 2017
I am sure you have heard them all before; “What doesn’t kill you makes you stronger”, “Pain is temporary”. Yes, you will be uncomfortable at times during your training, you are not going to improve if you avoid reaching this state during exercise, and you should push yourself to a point that you would identify as being ‘painful’. All these sayings do have merit, within context . As a cyclist, I found it hard to come to terms with the importance of understanding pain Read more....