All Collections

Urban

Urban

City slicker. Urbanite. Modern commuter. Sound familiar? If you're the type that likes to keep your gear looking stylish as well as sporty, this is the collection for you. Think leather, suede and stainless steel. Think clean lines. Think Urban.  

Survivalist

Survivalist

Emergencies, natural disasters, accidents - when the worst happens, you're the type that has it covered. This collection showcases all the equipment you'll need to stay in control no matter the situation.  

Beginner Climber

Beginner Climber

So - you've just discovered the wonderful sport of climbing and you're hooked. What now? Here's a collection of entry-level shoes, harnesses, helmets, chalk bags and other kit to help you grow as a climber and enjoy yourself at both the gym and the crag.  

Prepared Traveller

Prepared Traveller

When your travel buddy groans that they've forgotten something at home, you only smile. Why? Because you're as prepared a traveller as can be! This collection groups together everything you might need to ensure your trips go smoothly.  

Vegan Athlete

Vegan Athlete

If you're a vegan, then it's important to make ethical purchase choices - even when it comes to sports and outdoor activities! We've grouped vegan-friendly apparel, equipment and nutrition here for your convenience so you can enjoy premium products with peace of mind.  

Ultra Trail 100

Ultra Trail 100

Planning on running the Ultra Trail 100? We stock all the mandatory gear and plenty of optional gear to get you started or complete your kit. See the full checklist here to make sure you're prepared and pick up anything you need from Wildfire. Happy racing!  

Obstacle Course Racer

Obstacle Course Racer

Down to get muddy? OCRs can be punishing races, both mentally and physically. Check out our selection of goodies to keep you on-track during your next obstacle course race, whether it's Spartan, Tough Mudder, True Grit or something else entirely.  

Gram Counter

Gram Counter

When you're in it for the long haul, cutting down the weight of your gear can keep you running for longer. Whether you're the kind to cut off your toothbrush handles, or just looking to trade in your heavy hiking boots, this collection is full of practical, weight saving solutions. Fabrics: At around 43 grams per square meter, Ultra-sil is an increasingly popular f 

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