Nutrition & Health
Sale & More
Date Posted: 13 July 2022
Happy Earth Day! Outdoor gear and sportswear brands have stepped up to the plate and are driving efforts for more sustainable practices. We've gathered a comprehensive list of all the great work our brands are doing to keep the environment safe.
And so they should. The apparel and footwear industry accounts for about 10% of global GHG emissions. Sports clothes and shoes been notoriously short-lived in the past, getting thrown out and bought anew every season or two thanks to their constant use. Thankfully, outdoor gear and sportswear brands and making an effort to design, manufacture and package their products more sustainably.
So how can you, the consumer, make more environmentally-friendly choices when purchasing outdoor gear, apparel and footwear?
1. Invest in good-quality pieces
High-quality gear and garments will last for much longer, thus reducing wastage.
2. Look out for sustainability keywords
Buzzwords, catchphrases, keywords - whatever you call them, here's what to look for when assessing a product or brand's sustainability:
3. Buy from brands committed to sustainable manufacturing and materials
We are proud to stock many environmentally-friendly outdoor brands. To celebrate their efforts, we've gathered a list below of all the great work our brands are doing to keep the environment safe and thriving. Here's the lowdown on the great things our brands are doing in the name of sustainability:
inov-8 is leading the game in terms of becoming more sustainable. In 2020, they developed a new sustainability strategy with Dr Anne Prahl, an expert at the forefront of sustainable workings and design, that now guides every aspect of inov-8's business decisions. inov-8:
A relatively young brand (especially for its popularity), in 2021 On designed and released the Cyclon running shoe, which is a 100% recyclable, zero waste, fully circular shoe that will never end up in landfill. They also:
Osprey is one of the most major outdoor brands out there, and it's doing us proud by getting serious about sustainability. We particularly like their forward-thinking approach to keeping their packs in service. Their All Mighty Guarantee, designed to extend a product's life, guarantees repair of any damage or defect for any reason free of charge, whether the pack was purchased in 1974 or yesterday. They also:
Vivobarefoot is a B Corp certified company that makes super sustainable shoes, and each update to their product line introduces more eco-friendly materials. They have an admirable "less is more" philosophy, remaking all their classics with fewer materials, less process, and less waste. Plus, they do a lot of work with BLOOM: a high-performance cushioning foam made from algae biomass, which cleans and restores the environment's waterways when harvested. Their shoes are either vegan, or made only with Wild Hide leather (from free-roaming, ethically-sourced animals).
4. Don't throw out your gear
You don't want your gear ending up in landfill. Consider your other options before tossing your shoes, pack or apparel in the bin:
What Wildfire's doing to help the cause
Apart from continuing to stock sustainably-minded brands, Wildfire is currently donating to the FNPW (Foundation for National Parks & Wildlife) with a special gift pack, all proceeds of which go directly to the charity. The FNPW protects Australia's natural beauty and wildlife diversity through community projects like revegetation, acquisition of new land for national parks, and supporting wildlife carers. We also use 100% recyclable shipping packaging through Redcycle (soft plastics recycling intiative) to reduce our carbon footprint.