| Ultimate Direction | Hydration Gear

Ultimate Direction crafts the ultimate high performance hydration products for everyday athletes. Since 1985, Ultimate Direction has solved hydration problems for runners and other athletes worldwide. Ultimate Direction invented the entire category of hydration packs, as well as the first waistpack for carrying bottles, the first pack/strap to carry a handheld water bottle, and many other innovations. Their products are designed and tested by successful athletes and have won several awards. Most recently, Ultimate Direction have created a new line of female-specific hydration products built to fit women's bodies and hydration needs.