Arena is a performance swimwear brand created by sports visionary Horst Dassler, son of Adidas founder Adolf Dassler. Dassler launched Arena in 1973, one year after he witnessed Mark Spitz win his historic 7 gold medals at the 1972 Munich Summer Games. 40 years later, Arena is still true to its dream of inspiration, glory and cutting-edge technology. Arena works with research centres, universities and athletes to continually discover how to make you swim better and faster. Arena now meets the needs of all members of the swimming and watersports community.