| ASICS | Athletic Shoes

ASICS is a brand built on a simple yet powerful belief: a sound mind in a sound body leads to a better life. Founded in 1949 in Japan by Kihachiro Onitsuka, ASICS has always been about helping people move, stay healthy and reach their full potential. The brand name comes from the Latin phrase Anima Sana In Corpore Sano, which translates to "a sound mind in a sound body" – and that philosophy still drives everything they do today.

For runners, ASICS is a go-to brand, offering a wide range of running shoes for men and women that cater to different needs, preferences, foot types and running goals. ASICS road running shoes are built with cutting-edge features to support each phase of your stride, from the moment your foot hits the ground to when you push off to take the next step.

One of the running brand’s most recognisable and sought-after features is the GEL cushioning which was first introduced in 1986, providing incredible shock absorption to protect your joints and helping to reduce the impact on your body. It’s designed to offer maximum comfort without sacrificing performance, making every stride feel more natural and less taxing.

ASICS are constantly innovating with FlyteFoam, a key midsole technology that provides responsive yet plush cushioning for a balance of comfort and performance. Their flagship stability shoe, the ASICS GEL-Kayano family has been running for over 30 years strong with overpronator-friendly support from strategic guidance systems that keep you on track of your most efficient motion path. For neutral foot types, beginner runners and recreational runners, the ASICS GEL-Nimbus prioritises soft cushioning to clock up daily kilometres while the ASICS NovaBlast offers a lightweight, energised feel.

ASICS has taken strides into the world of super shoes with the ASICS SuperBlast franchise and carbon-plated running shoes like the ASICS Metaspeed Sky and ASICS Metaspeed Edge from the ASICS Metaspeed family. These racing shoes help propel you forward, encouraging a smoother, faster ride. They also feature a competition-ready version of FlyteFoam cushioning, ensuring comfort and shock absorption even at high speeds. Whether you’re competing in a race or chasing your own personal records, ASICS’ super shoes are designed to give you the edge you need to perform at your highest level.

ASICS are passionate about performance, but it’s not just about elite athletes. What makes ASICS unique is their ability to combine high-performance technology with a focus on everyday comfort. The brand’s commitment to creating shoes that cater to athletes of all levels, from casual runners to world-class competitors, means there’s something for everyone – and this also applies to their trail running shoes.

ASICS trail running shoes are designed to provide superior support, durability and traction on rugged terrains. With a focus on comfort, these trail running shoes share the midsole technologies of ASICS’ best-selling road running shoes, including GEL cushioning to absorb shock and reduce pressure on joints, making long runs on uneven ground easier on your body. The outsoles are equipped with aggressive lugs to enhance grip on muddy, rocky or slippery surfaces, ensuring a stable and confident stride. The ASICS Trabuco family are top men’s trail running shoes and women’s trail running shoes to stretch your legs in natural environments. Some ASICS trail running shoes also feature GORE-TEX waterproof uppers to keep you ready for the elements. 

When you’re taking your running to the track with ASICS sprint spikes, ASICS middle distance spikes and ASICS long distances spikes, you know you can trust the innovation, reliability and research-based technologies of ASICS as running shoe specialists. With some of the best athletics shoes, road running shoes and trail running shoes on the market, ASICS is a brand that’ll be with you every step of the way as you achieve new milestones in your running journey. 

Asics are striving to reach their own sustainability milestones, spearheading more eco-friendly footwear and sportswear by lowering the carbon footprint of their materials and manufacturing processes. Their sustainability initiatives include boosting the content of recycled polyester in ASICS shoes and ASICS running clothing to preserve resources and reduce waste, allowing you to run lighter on the planet with the goal to use 100% recycled polyester by 2030, and net-zero emissions by 2050.