| Puma

Founded in 1948, Puma has evolved into one of the world’s leading sports brands, built on a legacy of performance, precision and forward-thinking innovation. Inspired by the powerful attributes of the Puma cat - speed, strength, agility and endurance - the brand has consistently delivered sports shoes and sports equipment that embody these qualities, empowering athletes across generations to excel and chase greatness.

From the outset, Puma has thrived on a spirit of competition - its founder forging his own path after parting ways with his brother, who would go on to create Adidas. Puma’s journey began on the football field, where it launched the first screw-in stud football boots available on a mass scale, developed through close collaboration with athletes and specialists in the sport. 

Over the years, world champions and Olympic icons have trusted Puma to equip them at the highest level, including the legendary Usain Bolt, who joined the brand as a rising track and field star before becoming the fastest man alive - helping push the boundaries of sprint performance. This spirit of co-creation has defined the brand’s journey, with Olympians, record-setters and champions in football, basketball, tennis and athletics choosing Puma.

The Formstrip, introduced in 1958, became a hallmark of the brand - offering enhanced support, stability and control in a lighter package across Puma football boots, Puma training shoes and track and field spikes. Originally made of leather and placed along the lateral side of Puma sports shoes, it helped keep the foot secure during quick movements. Over time, this feature evolved from a purely functional support into a bold design signature. This distinctive mark remains a symbol of both heritage and function, seen on podiums and playing fields around the globe.

Why Is Puma A Favourite Brand? 

From Puma road running shoes and trail running shoes to Puma sprint spikes and middle-distance track spikes, Puma footwear blends science-backed technology with the emotional highs of sport - inspiring you to strive for your performance goals. Behind some of the best running shoes, marathon racing shoes and sports shoes are Puma’s NITRO LABs, located in Germany and the USA. Within these labs, world-class athletes undergo full-body performance analyses using 4D motion scanning. These insights fuel the development of innovative gear designed to give athletes a competitive edge, reinforcing the brand’s core commitment to innovation:

"We strive to create the most innovative technologies and products to give our athletes a competitive advantage and enable them to perform at their best."

In 2023, Puma marked 75 years of pushing sport and culture forward, living up to its "FOREVER. FASTER." mantra through a global celebration of its rich history and continued momentum. From grassroots programs to championship podiums, Puma remains synonymous with elite performance, driven by a relentless devotion to speed, style and progress.

What Are Puma's Sustainability Goals For The Future? 

Puma goes beyond performance - it is a brand with purpose. In 2024, the company took bold strides in circular sportswear through its RE:FIBRE initiative, repurposing offcuts and retired activewear into new apparel. Puma's pursuits to build a transparent, ethical supply chain include using sustainably sourced cotton, polyester and leather, minimising waste and reducing carbon emissions through renewable energy.

By advocating for upcycling, gender equity and support for the LGBTQ+ community, Puma is aligning product creation with social and environmental responsibility. For Puma, innovation isn’t just about speed - it’s about progress, empowerment and creating sports gear that moves the world forward.

“If our athletes are superheroes, we are here to build the superpower for them – their super shoe or their super garment – by pushing the boundaries.”

Explore Puma women’s shoes and Puma men’s shoes to help you rise to your next athletic challenge on the road, trail or track.