| GU Energy | Energy Gels, Energy Chews & Electrolyte Drinks

Since 1994, GU Energy has been committed to helping athletes fuel their best performances with effective sports nutrition. The company was born when biophysicist Dr. Bill Vaughan developed an energy gel for his daughter, an ultra runner who needed a way to sustain performance during endurance races without upsetting her stomach. That breakthrough not only solved a personal challenge but transformed endurance sports nutrition, with GU Energy emerging as the pioneering major distributor of energy gels. 

Today, GU Energy remains a family-owned company committed to creating products that help you fuel your body more efficiently, recover faster and enjoy every kilometre. As one of the best energy gels for runners, they have been a top fuel of choice for athletes during training and racing - from your first half marathon to Ironman World Championship events.  

At the heart of GU Energy’s approach is a core mission: “to help active individuals achieve their highest performance through scientifically formulated nutrition products”. High-intensity workouts and endurance races drain you of energy, electrolytes and fluids, while recovery demands nutrients that repair muscles and restore balance. GU Energy’s products are crafted to replenish, rehydrate and speed up recovery, so athletes can focus on performance free of distractions. 

Are GU Energy Gels Good For You?

Developed and refined by a team of problem-solvers and sports nutrition experts, GU energy gels are trusted by runners, cyclists, triathletes and outdoor adventurers worldwide. Each running gel and electrolyte energy gel delivers quick-absorbing carbohydrates in a formula that’s gentle on sensitive stomachs, and amino acids to help delay fatigue. GU Energy also offers caffeine energy gels for an added boost of alertness and focus, and vegan energy gels to cater to specific dietary requirements or preferences. For variety and taste, GU energy chews provide the same powerful fuelling benefits of their sports gels in a chewable form, making it easy to consume energy on the go and avoid bonking while exercising.

What Are The Benefits Of Drinking GU?

Hydration is just as critical as fuelling, and GU Energy has developed hydration drink powders and hydration tablets with sodium to support healthy fluid balance and prevent cramping. These sports drinks, electrolyte drinks and electrolyte tablets keep athletes performing strong in heat, humidity and long sessions. After your workout ends, GU recovery drink powders step in to restore depleted glycogen stores, supply amino acids for muscle repair and rehydrate the body, helping you bounce back faster to be ready for your next challenge.

What Is Unique About GU Energy? 

What sets GU Energy apart is not only the science-backed performance of its fuel and recovery supplements, but the brand’s unwavering focus on the athlete experience. As GU Energy explains, “Our hydration, energy, and recovery products are specifically formulated to empower you to challenge yourself and achieve your personal goals, while having the most fun possible!”. Every sports nutrition product is designed to give you confidence that your body is getting exactly what it needs, so you can push harder, go further and embrace the journey to the finish line.

Beyond performance, GU Energy believes in giving back through its GU Give initiative. As a proud member of 1% For The Planet, the company donates a portion of its annual proceeds to nonprofit and environmental allies that uphold its three cornerstones of giving: Environmental Stewardship, Physical Movement and Food Awareness. GU Energy also partners with charities and organisations that champion diversity, supporting the LGBTQIA+ community, people with disabilities and other underrepresented groups, reinforcing its belief that the “joy of movement” should be accessible to everyone, regardless of background, identity or ability.

Three decades after its first energy gel revolutionised endurance sports, GU Energy continues to push boundaries in sports nutrition innovation. With energy gels for marathon runners, cyclists and weekend warriors alike, GU Energy has built a reputation not only as a performance brand but also as a company that values inclusivity and responsibility. At its core, GU Energy remains true to the vision of its founder to nourish athletes, inspire movement and create a world where everyone has the opportunity to push limits and discover joy through sport.