| Vivobarefoot | Barefoot Shoes

Vivobarefoot shoes or ‘Vivos’ allow you to engage the tools you were born with - your feet - with absolute freedom. Vivobarefoot is more than a footwear brand - it’s a movement rooted in reconnection; with your body, with our environment and with the way we evolved to move. Founded in 2012 by Galahad and Asher Clark, seventh-generation cobblers, Vivobarefoot emerged as a bold challenge to the conventional footwear industry. 

Vivobarefoot offers an alternative to traditional running shoes that provide high stacked cushioning, with the trade-off for soft, cloud-like protection being reduced sensory connection to your running surface. For many runners, minimalist shoes are the solution - helping bring you closer to nature, physically and philosophically.

Vivobarefoot footwear is made for feeling without compromising on longevity. From Vivobarefoot road running shoes for everyday training, to Vivobarefoot trail running shoes to embrace adventure, this innovative footwear brand can help you discover the joy of movement and the world around you.  

At the heart of Vivobarefoot’s design philosophy is the belief that the human foot is a “biomechanical masterpiece”. Vivobarefoot shoes are designed to be wide, thin and flexible - mirroring the experience of walking or running barefoot while providing just enough protection to explore confidently. This minimalist design encourages greater proprioception, which is our body’s innate ability to sense position, balance and movement. 

Both Vivobarefoot men’s shoes and Vivobarefoot women’s shoes feature thin, puncture-resistant outsoles to amplify ground feedback, helping stimulate the sensitive nerves in your feet. This allows you to respond to the earth beneath your feet simply by feel, all without restricting your natural biomechanics. By removing excess cushioning and support, Vivobarefoot’s zero drop shoes empower wearers to move more intuitively, engaging muscles and joints in a way that promotes long-term foot health and natural posture.

The wide toe boxes of Vivobarefoot shoes allow your toes to splay during movement, encouraging natural stabilisation, foot strengthening and mobility. Footwear without restrictions, they allow you to activate your big toe to push-off into your next stride to run more efficiently. Vivobarefoot kids’ shoes may help your little athlete or adventurer to improve their movement skills and body alignment by giving their growing feet the space to walk, jump, run and play with total freedom. 

Alongside their passion for the health of human feet, Vivobarefoot is deeply committed to sustainability and regenerative design, driven by the powerful idea, “The closer people are to nature, the more they will protect it”. In a pioneering move, Vivobarefoot became one of the key brands to use a bio-based material called Bloom foam - a flexible, lightweight performance material made from excess algae biomass harvested from polluted waterways. This innovative choice not only reduces environmental harm, but also contributes to cleaner ecosystems.

Sustainability also plays a central role in Vivobarefoot’s Revivo program, which refurbishes worn shoes to extend their lifespan. Instead of promoting fast fashion and disposability, Vivobarefoot actively encourages conscious consumption and circular product life. In fact, many of their shoes are now designed to be fully repairable, reflecting the brand’s long-term commitment to reducing waste and maximising product longevity.

This ethical focus is further reflected in Vivobarefoot’s status as a certified B Corporation (also called B-Corp or Benefit Corporation), alongside other eco-conscious brands like Cotopaxi. This recognition is awarded to businesses that meet the highest standards of social and environmental performance, transparency and accountability. It’s a powerful testament to Vivobarefoot's mission to “reconnect people and planet”. Vivobarefoot believes that profit doesn’t have to be mutually exclusive to this vision. 

Vivobarefoot are continuing their science-based exploration on how minimalist shoes can positively impact posture, joint function and injury prevention over time while striving towards their sustainability initiatives. Vivobarefoot is also committed to education and community through VIVOHEALTH - a platform which offers digital courses and workshops on foot health, barefoot movement and natural mobility. These resources are developed in collaboration with running technique specialists, sports therapists, personal trainers and coaches.

At Wildfire Sports & Trek, we’re proudly helping you reconnect with nature and your feet by offering a vibrant range of Vivobarefoot shoes for men, women and kids. With Vivobarefoot, you can enjoy a barefoot lifestyle wherever your feet take you, whether you’re lacing up in Vivobarefoot casual shoes, chasing your performance goals at the gym in Vivobarefoot training shoes, or reaching new summits in Vivobarefoot hiking shoes. 

When transitioning to barefoot shoes, it’s important that you walk before you run, and plan for a gradual adjustment period. As a general guide, consider wearing your new barefoot shoes for short intervals (e.g. 30 minutes a day), then gradually increase the duration as your feet adapt. A podiatrist or other qualified healthcare professional can provide personalised advice on whether barefoot footwear may be beneficial for you, and offer recommendations on how to transition safely.