| Superfeet Insoles | Premium Insoles and Shoe Inserts

Superfeet insoles, shoe inserts and orthotics demonstrate that every great adventure starts with a stable - or cushioned - foundation. The brand began its journey in the Sports Medicine Division of Northwest Podiatric Laboratory in 1977, driven by the mission of founders Dr. Chris Smith and Dennis Brown: “to help athletes perform at their best”. 

These science-based, podiatrist-approved insoles were designed to improve the way people move - starting with snow athletes and spreading across multiple sports disciplines including hockey, hiking and running. With a research-driven legacy spanning across more than 40 years, Superfeet has supported and earned a following among professional and everyday athletes. These are not ordinary shoe insoles - they are precision-engineered performance tools designed to provide lasting comfort, targeted stability and reliable relief from common foot pain. For anyone wondering how to get rid of plantar fasciitis, heel pain or discomfort from long hours on their feet, Superfeet insoles can be game-changing. 

One of the aspects you’ll love most about Superfeet is their focus on individuality. Every athlete moves differently, and every foot has unique needs. Superfeet women’s insoles and Superfeet men’s insoles are founded in the science of comfort - helping to minimise strain and deliver natural alignment with every step. They cater to your unique biomechanics - whether you need cushioned insoles to protect high arched feet on impact, or arch support insoles to stabilise the foot structure and reduce the rate of pronation of low arched feet. Even if you simply wish to personalise the comfort of your sports shoes, Superfeet has an insole for you.

Superfeet plantar fasciitis insoles can provide the reliable relief that makes walking, running or hiking feel more effortless again. It’s this combination of foot-cradling comfort and performance that makes Superfeet insoles a favourite for sprinting towards new goals, exploring rugged trails, or feeling better on your feet during long shifts. From everyday wear to marathon - Superfeet insoles offer a fit and feel designed to help you go further in comfort.

What makes Superfeet running insoles and recovery insoles stand apart is the combination of innovative design and premium materials. Each performance insole is crafted with comfort-focused engineering and may include shock-absorbing supercritical foams or lightweight carbon fibre for a responsive feel - springing back after compression. These materials don’t just deliver adaptable comfort to reduce fatigue - moving in harmony with your feet -  they also ensure long-lasting quality. This durability means Superfeet are not only an investment in your immediate comfort, but your long-term health - keeping you supported in every stride and on every adventure.

Alongside developing some of the best insoles for plantar fasciitis, Superfeet is deeply committed to sustainability. Superfeet reduces waste by using recycled materials in many insoles, and has measured their business-wide carbon footprint with a clear plan to reduce emissions in line with science-oriented goals. Partnering with not-for-profit organisations that are proactive in conservation and passionate about protecting ecosystems, Superfeet proves that performance and responsibility can go hand in hand. As Superfeet themselves say, “There’s nothing better than exploring our big, beautiful world with the comfort and support of Superfeet, and we’re committed to doing our part to create a cleaner, healthier planet for all.”

Superfeet also believes in giving back to the community - donating 1% of sales and participating in over a thousand hours of volunteer work each year to drive initiatives that create lasting, positive change. By choosing Superfeet, you’re not just investing in your own comfort and wellbeing, but also supporting causes that make a real difference in the world.

For runners pushing their limits, trekkers tackling new trails, or anyone who simply wants more comfort in their daily life, Superfeet insoles provide a harmonious balance of science and comfort. With Superfeet, every step is supported and feels lighter on your body and the planet.