| Smartwool | Merino Wool Hiking & Running Socks

Since 1994, Smartwool has been crafting Merino wool socks for adventure - supporting you in everything from running a new personal best to hiking to distant summits. Their luxurious range of Merino wool outdoor clothing began in the snow-covered mountains of Steamboat Springs, Colorado. Here, ski instructors Peter and Patty Duke set out to solve a problem every outdoor enthusiast knows well: cold feet that cut great moments short. 

As passionate skiers who spent long days on the mountain, they understood how discomfort could interrupt the joy of being outside. They were determined to create outdoor gear that keeps you warm, comfortable and able to stay outside for longer - helping you forge memorable moments from heel to toe. 

That pursuit led them to Merino wool, a fibre that would redefine outdoor comfort. Today, Smartwool continues that mission by designing high-performance Merino wool gear trusted by adventurers around the world. 

Is Smartwool The Same As Merino?

Smartwool is the brand name whereas Merino wool is the buttery-soft fibre itself, produced by the Merino sheep for a naturally biodegradable and renewable material. Some of Smartwool apparel and accessories are crafted from 100% Merino wool, whereas others contain a Merino blend with recycled nylon and stretchy elastane for enhanced performance benefits.

Smartwool is committed to developing their products from premium, ethically sourced wool - with a belief that “taking care of the planet is just as important as equipping you to explore.” The brand continuously strives for increased sustainability through thoughtful manufacturing practices and a climate positive mindset. Their commitment is not just to comfort, but to the landscapes that inspire exploration.

What Is Special About Smartwool?

Smartwool is known for its expertise in Merino wool, its high-quality U.S. craftsmanship, and its commitment to comfort-driven design. When Smartwool introduced the first-ever, mass-produced performance Merino wool ski socks, they changed the expectations of outdoor adventurers everywhere. 

Merino wool clothing and accessories from Smartwool are naturally moisture-wicking, temperature-regulating and odour-resistant, offering comfort that feels effortless. The lightweight and breathable properties of Merino wool ensure all-season adaptability. Merino wool keeps you cool and dry in hot weather, and captures warmth against your skin in small air pockets in cold weather. Smartwool thermals and baselayers offer a soft, next-to-skin feel thanks to ultra-fine and flexible fibres - ensuring itch-free comfort that coarse wool fibres can’t replicate. 

Whether you throw on a lightweight Merino t-shirt for a relaxed weekend walk, pull on thermal layers for a cold morning ride or rely on Merino wool baselayers during winter ultramarathons, Smartwool clothing is made to adapt to your activity and the changing seasons. 

What Type Of Socks Are Best For Hiking And Running?

If you’re seeking a natural alternative to running socks and hiking socks made of synthetic fibres like polyester, Merino wool is your ideal choice. Unlike cotton socks which absorb sweat like a sponge, trapping moisture against your skin, Smartwool men's socks and Smartwool women's socks are sweat-wicking - drawing perspiration to the exterior of the fabric.

This helps you run and hike feeling lighter and fresher, while keeping your feet in healthy and dry conditions. In this sweat-managing environment, blisters are less likely to form, making Merino socks an excellent option if you’re seeking an anti-blister sock for sport and adventure. 

Smartwool socks stand out from the pack with: 

• Virtually Seamless Toe: For chafe-free comfort. 
• Ventilation Zones: Allowing your feet to breathe from summit to sundown. 
• Indestructwool Technology: Reinforces the Merino socks in high-wear zones to boost their longevity. 
• Female-specific fit (in select styles): Provides a sleek, foot-conforming fit to eliminate bunching and maximise comfort. 

Merino wool socks, including Smartwool hiking socks and Smartwool running socks, are available in multiple heights to suit your comfort and personal preferences. No show socks, low socks and ankle socks are popular for road runners from everyday training to marathon, whereas mid crew socks provide additional warmth and protection from natural debris when hiking and trail running. 

Smartwool blends cutting-edge performance with the natural comfort of Merino wool to create gear that empowers you to stay outside longer. Wherever your path leads, Smartwool socks and clothing keep you confident as you journey further - without cold feet. In every thread, there’s a commitment to comfort, craftsmanship and exploration - ready to support your next unforgettable experience.

Discover Merino wool men's socks and Merino wool women's socks from Smartwool Australia at Wildfire Sports & Trek for a luxurious, adventure-ready feel.